The Dan300 story
Dan300 designs founded by
Designer & Director Daniella (Dani) Rosen.
The DAN300 history starts with a bit of a funny story. The name derived from the number plates on my old 1981 peppermint green car saw me live out my 'dream' of having a company car. Yes, the company car came before the business idea. On a dare I registered the business name DAN300 designs and then set out to work out what in fact I was going to make/sell. After graduating from University (UNSW) with a Bachelor Of Fine Arts and several years of retail experience which bank rolled the university degree I set out to start my own business. I had worked in retail for many years while at uni, and since have worked as a buyer and brand manager, PR and marketing strategist and on occasion, stylist. With several years of retail & product experience up my sleeve, I followed through on starting my own business right from my bedroom floor. It is one of those stories where the first sample was glued together on the floor of my rented apartment in Sydney, I showed it to a friend of a friend who worked in a shop subsequently leading to a job offer from that shop and then eventually stocking the shop where I worked and I guess the rest is history.........
DAN300 designs was officially established in 1999 and at the time solely made handmade cards. When the dan300 panelled cushion launched onto the market in late 2001 it became clear that there was a market for top end unique product and over the years the company has grown to produce, cards , cushions, hair accessories, button accessories, fashion accessories, Ladies fashion, handbags, belts, kids accessories and fashion and in the most part items made from gorgeous textiles.
Our most well know products, that being covered button accessories were launched at the 2002 Melbourne Gift Fair and proved to be a huge hit. The DAN300 brand has since developed the product extensively and have maintained the top position in the market.
After a short break in 2008 I decided to concentrate on accessories and recently made the company The DAN300 Group Pty Ltd. This has enabled the DAN300 designs brand to establish itself as an accessories based business and seen the launch of the higher end label Daniella Rosen Collection in August 2009. It also opened the door to designing for other brands such as Bluebird & Honey and now the soon to be launched website The Style Tree.
Over the years many aspects of the business have changed and developed and one of the most important things for me is to continue to develop new products with a unique difference.
I hope you enjoy visiting our site...........
Keep watching how this website grows, things will come and things will go but know that around the corner is a new fabric, a new button design and a new idea.......
